Thoughtworks ties up with Jump.trade for a unique metaverse-led advertising opportunity
Jump.trade, Asia’s largest NFT marketplace, today announced its marketing tie-up with global technology consultancy, Thoughtworks. In pursuit of exploring interesting advertising platforms, Thoughtworks has purchased digital land in Jump.trade’s RADDX Racing Metaverse. The marketplace has been recognized as the largest NFT marketplace on the Polygon chain and the tie-up has the potential to promote mainstream adoption of the metaverse as a medium for advertising.
RADDX Racing Metaverse is an upcoming NFT car racing game expected to be rife with energetic chases, tournaments, and cash rewards for winners. The game has also introduced Digital Land plots in the metaverse that can serve as advertising opportunities for brands. Especially in a space like the Metaverse, it is expected to garner intense engagement in the near future.
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Ramkumar Subramaniam, the Co-founder and CEO of Jump.trade commented on the collaboration saying, “As we stand at the threshold of bringing the RADDX Racing Metaverse to fruition, we welcome Thoughtworks’ venture into the virtual world. Being an organization known for its emphasis on not just keeping up with trends, but being the trendsetter in the tech world, Thoughtworks’ recognition of the metaverse as an avenue for branding speaks volumes about its potential. We fully believe that the partnership between Jump.trade and Thoughtworks could herald the mainstream adoption of utility-driven NFTs, especially with regard to advertising.”
Thoughtworks, a leading global technology consultancy that integrates strategy, design, and engineering is evaluating cutting-edge tech-like metaverse worlds to connect with young technical talent in India.
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Jaggi AL, Head of Marketing for Thoughtworks in India had this to say on the partnership, “Our approach as a marketing function is to leverage innovative ways and platforms to broadcast our brand and message, to both customers and employees. The tie-up with Jump.trade and the RADXX platform will put us in front of our core talent audience; Gen Zers who are avid adopters of new-age tech. Being a part of this metaverse ecosystem is a step towards embracing emerging technologies when it comes to advertising and marketing.”
As the RADDX Racing Metaverse continues to expand its horizons with a growing userbase and collaborations with brands from a diverse array of industries, it can be viewed as a harbinger for Web3 advertising and gaming alike.
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Jump.trade is Asia’s fastest-growing brand and gaming NFT marketplace. In October 2022, Jump.trade was one of four global and Asia’s only NFT platforms to be selected for the Tweet Tiles feature by Twitter. Jump.trade is a GuardianLink brand.
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. We are over 12,500 people strong across 50 offices in 18 countries. Over the last 25+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.
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