Heads Up For Tails’ 15-Year Milestone

– Commits to opening over 150 retail stores, spas, launching a reward program, and introducing more than 700 India-first products in the upcoming fiscal year.

February 09- 2023, Bangalore, India: The pet care industry in India was in its early stages around 2008, with only a few small stores offering Chinese products and lacking any organized brand or curation of products and services. However, this all changed when Rashi Narang, founder of Heads Up For Tails, identified a need gap in the market and took action.

Unsatisfied with the limited options available for her pet Sara, Narang set out to create a shopping destination for pet owners to find locally-made, thoughtfully designed products. What started as a small kiosk in SelectCityWalk Delhi has grown into a brand with over 500 India-first products across categories such as treats, toys, apparel, accessories, supplements, food, and walk-gear. HUFT is now present in 15 cities and has 70+ retail stores, a website (, and an upcoming app launch.

Over the past 15 years, Heads Up For Tails has been a leader in the Indian pet care industry, promoting a more mindful and loving approach to pet parenting through innovation and a mission to improve pet lives. The brand has been instrumental in shaping a new narrative around pet care in India.

Rashi Narang, the Founder of Heads Up For Tails
Rashi Narang, the Founder of Heads Up For Tails

Speaking on the occasion, Rashi Narang mentioned “We started 15 years back, and today are the category leaders. We have invested in research & development, manufacturing, retail expansion and talent development to build the industry. Today, HUFT serves millions of customers across the country, and we are truly proud to be a part of their family”

With a state-of-the-art research and manufacturing facility in Bengaluru, Heads Up For Tails (HUFT) is dedicated to providing pet owners with innovative solutions for their pets’ needs. The company also has in-house tailoring and manufacturing units, producing high-quality, sustainable and Indian-specific apparel, accessories, beds, mats, toys, and walk-gear.

HUFT values gender equality, and is proud to have a diverse team of over 1400 employees with balanced gender representation, earning the Great Place To Work award for two consecutive years.

The brand’s commitment to animal welfare is demonstrated through the Heads Up For Tails Foundation, which has made a significant impact on the lives of street animals, providing over 1 million meals and 6000 reflective collars across India.

With sustainability as a top priority, HUFT is reducing its carbon footprint and promoting environmental responsibility. The company uses recycled cardboard packaging and has implemented an efficient waste management system with a state-of-the-art shredding system.

The recent launch of their eco-friendly “Paws For Earth” line further showcases their commitment to preserving the planet for future generations, setting a positive example in the pet care industry by prioritizing both quality products and environmental responsibility.

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