Blingg, a platform for direct-to-consumer (D2C) discovery, has raised a pre-seed round of $100,000 from DVC (Decentralized VC), a group of specialist syndicates that invest in businesses from pre-Seed to pre-IPO.
The 3PM Ventures founder Pavan Kumar joined the round along with other angel investors, as per reported by Entrepreneur.com.
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“We are currently developing an industry-first technology that will enable D2C brands to reach their Ideal Customers in a 10 times more effective way, addressing the industry-wide concerns around customer acquisition costs. Our current fundraise will boost efforts towards launching our proprietary matchmaking technology for product sampling. We are excited about the future and the impact we can make in the D2C world,” Sanil Jain, founder, Blingg.
Blingg has collaborated with more than 75 D2C brands in the food, beverage, health, wellness, and beauty industries since its launch in 2021. It has also introduced more than 200 new D2C products and sent more than 10,000 D2C Discovery boxes to its privileged user base.
“Blingg caught our attention as it offers brands in the segment a new and cost-effective way to reach their target group and receive detailed data on their campaigns along with valuable feedback on their products. Sanil has a proven successful track record in the industry, has built a great team at Blingg and the response to the new concept has been very encouraging. All combined hit the trifecta and we were eager to invest,” said Jeroen Bertrams, general partner at DVC.
About Blingg
Blingg is a platform for direct-to-consumer brands to Launch, Sample, and Sell their products.
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