99 Pancakes Brings Innovative Coffee Menu to Life with Rage Coffee Partnership
NOIDA, January 31, 2023: 99 Pancakes, India’s premier QSR chain known for its specialty in pancakes, teams up with Delhi-based Rage Coffee to bring exciting new flavors to the menu. The collaboration introduces Irish Hazelnut and French Vanilla to the menu, with 99 Pancakes promoting Rage Coffee in its menu and merchandise.
The new menu features pancakes, waffles, and coffee in the two new flavors, starting at Rs. 120. Available at all 40 99 Pancakes outlets nationwide, including recent openings in Hyderabad, Telangana.
On collaborating with Rage Coffee, Renuka Chalekar, Head of Marketing, 99 Pancakes, said, “Rage Coffee is an innovative coffee brand and collaborating with it gives an opportunity to come up with new innovations in our menu. Through this collaboration, we intend to aim the coffee connoisseurs”.
Rage Coffee, a caffeine innovation brand, is India’s first 100% plant-powered coffee prepared with 100% Arabica beans from the country’s most prestigious estates. The brand is backed by cricketer Virat Kohli.
“Rage Coffee is all a flavour experimentation, innovation and a maverick mindset. This is the millennial outlook that we have imbibed into our ethos. This exciting collaboration is an experiment with coffee and the favorite menu items at 99pancakes. Coffee lovers would love the twists that Irish Hazelnut and French Vanilla coffees bring to their pancakes and waffles”, says, Bharat Sethi, Founder and CEO, Rage Coffee.